Chris MacDonald
Tennessee | 731-336-6662 | chrismacdonald08@gmail.com
Tennessee | 731-336-6662 | chrismacdonald08@gmail.com
Professional Summary
Detail-oriented Graphic Designer with a strong background in digital illustration and graphic design. With over 15 years of industry experience, I excel in creating user-centered designs that enhance customer experience and client satisfaction to drive engagement and sales. I’m seeking to leverage my creative and analytical skills in a forward-thinking hospitality company with an award-winning culture to deliver personalized and impactful guest experiences.
Detail-oriented Graphic Designer with a strong background in digital illustration and graphic design. With over 15 years of industry experience, I excel in creating user-centered designs that enhance customer experience and client satisfaction to drive engagement and sales. I’m seeking to leverage my creative and analytical skills in a forward-thinking hospitality company with an award-winning culture to deliver personalized and impactful guest experiences.
Knowledge & Skills Areas
• Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, Audition), Figma Adobe XD
• Technical: HTML, CSS, JavaScript, React, SEO, Video Editing
• Proficient in Microsoft Office Suite (Excel, Outlook, Word, and PowerPoint), Google Docs and Workspaces
• Google UX Design Professional Certificate - strong foundation in user research, interaction design, wireframing prototyping, accessibility, and usability testing.
• Meta Front-End Developer Professional Certificate - in-depth knowledge of modern web development technologies and best practices.
• Project, Time, and File Management
• Managing and analyzing Amazon product advertising campaigns
• SEO Research and Keyword Analysis
• “Pixel Perfect” Attention to Detail
• Proven Written and Verbal Communication Skills
• Proven ability to manage multiple projects independently, while also collaborating with cross-functional teams to achieve goals.
• Experienced with Design Library Systems (Google, Apple, Microsoft)
• Small Business Accounting (Excel, FreshBooks)
• Familiar with both PC and Mac operating systems
Graphic Designer, Chris MacDonald Design - Tennessee 04/09 – Current
• • Developed user-centered designs and graphics based on client briefs and market research.
• Analyze and manage the performance of 1,000s of Amazon Advertising product campaigns for a target ACOS of less than 15%: Lottery, Individual, Automatic, and Manual Keyword/Product campaigns
• Managed author newsletter campaigns (sub-2k subscribers) with 30-40% open rate.
• Conducted market research, SEO analysis, keyword testing, and analyzed sales data to inform design decisions that led to over $250,000 in licensed product retail sales on Amazon.com in 2023.
• Managed studio operations including client acquisition, project coordination, and file management of over 3 TB.
• Developed a UX portfolio showcasing my ability to empathize with users, create intuitive interfaces, and deliver impactful design solutions.
• Demonstrating strong problem-solving abilities by identifying and resolving design-related challenges or technical issues for customer satisfaction in ecommerce.
• Designed and maintained multiple responsive websites with accessibility and user flow priority.
• Research of competitors and latest design trends
• Designed and sold licensed products generating significant revenue through multiple retail and wholesale licensee agreements.
Test Scorer and Field Testing, Data Recognition Corporation, Remote – Project Based
02/24 – 6/24
• Evaluated and scored student responses to state standardized tests following strict rubrics and scoring guidelines for multiple projects.
• Evaluated the Prompts and format of test questions and scoring rubrics, provided feedback to state educators.
• Participated in group discussions and brainstorming sessions for improving prompts and question formatting.
• Demonstrated strong attention to detail and ability to identify nuances in student responses.
• Adapted to fast-paced, production-based environments by analyzing group statistics to exceed productivity goals.
02/24 – 6/24
• Evaluated and scored student responses to state standardized tests following strict rubrics and scoring guidelines for multiple projects.
• Evaluated the Prompts and format of test questions and scoring rubrics, provided feedback to state educators.
• Participated in group discussions and brainstorming sessions for improving prompts and question formatting.
• Demonstrated strong attention to detail and ability to identify nuances in student responses.
• Adapted to fast-paced, production-based environments by analyzing group statistics to exceed productivity goals.
Manufacturing Engineering Assoc., Republic Doors and Frames – TN 04/05 – 04/09
• • Evaluated and scored student responses to state standardized tests following strict rubrics and scoring guidelines for multiple projects.
• Evaluated the Prompts and format of test questions and scoring rubrics, provided feedback to state educators.
• Participated in group discussions and brainstorming sessions for improving prompts and question formatting.
• Demonstrated strong attention to detail and ability to identify nuances in student responses.
• Adapted to fast-paced, production-based environments by analyzing group statistics to exceed productivity goals.
Retail Management Positions, E.W. James & Sons Supermarkets - Tennessee 06/98 – 08/03
Assistant Store Manager, Assistant Meat Department Manager
• Managed inventories, displays, ensured quality and safety standards, and provided exceptional customer service.
• Trained employees and collaborated on driving sales and achieving revenue targets.
• Ensured customer service by actively engaging with shoppers, addressing concerns, and resolving issues promptly to enhance customer satisfaction and loyalty.
• Assisted in managing store budgets and expenses, and managed work schedules for store employees.
Education
The University of Tennessee at Martin
Bachelor of University Studies – Engineering Management Focus
Bachelor of University Studies – Engineering Management Focus
Google UX Design Professional Certificate
American Council on Education (ACE)Recommendation
American Council on Education (ACE)Recommendation
Meta Front-End Developer Professional Certificate
Credly by Pearson
Credly by Pearson
chrismacdonald08@gmail.com
TOOLS
Adobe Photoshop
Adobe Illustrator
Adobe XD
Figma
Adobe Premiere Pro
Adobe Audition
Blender
Microsoft Office
CSS
JavaScript
HTML
TALENTS & SKILLS
Project Management
Meets Strict Deadlines
File Management
Graphic Design Principles
Google UX Design Certificate
Meta Front End Developer Professional Certificate